Flowlife leads the way in recovery tech
With world-class athletes on its client list and a rapidly growing market behind it, Flowlife is a force to be reckoned with. Now, the company wants to change how we view health through its product innovations in recovery tech.
– We knew we had a great product when we launched the world’s first cordless massage cushion, but the business idea was born when we used the cushion on runners after the Lidingö Race. That’s when we realized the immense potential of recovery after physical activity, says Lucas Wasniewski, CEO of Flowlife.
Since then, Flowlife has developed a broad product range including massage guns, compression therapy, and red light therapy.
The company has been an official supplier to the Swedish Olympic Committee and has sold products to the world’s elite athletes, including AC Milan and several players from the French and Spanish national football teams.
– When we started talking about recovery more than ten years ago, hardly anyone knew what it meant. Today, both elite athletes and casual fitness enthusiasts are demanding our products. We are driven by the connection between recovery and health, and we want our innovations to make a difference for everyone who wants to live an active life.
This year, the company participated in Norion Bank’s Corporate Accelerator, an educational program for mid-sized companies with a growth focus.
– It has been valuable to reflect together with other companies in a competent forum. We’ve had the opportunity to lift our gaze and discuss innovation, leadership, and the various phases of building a company. An important insight I’m taking with me is to dare to trust my intuition as a leader.
Following the success of the cordless massage cushion, Flowlife’s journey accelerated quickly, but the economic downturn in 2022 forced the company to slow down.
– Instead of continuing to grow at the same pace, we looked inward and focused on the brand and product development. It was tough having to lay off staff, but it taught us the importance of slowing down and doing the right thing at the right time.
Today, the company is ready to advance with a smaller but more efficient team. At the same time, interest in recovery tech is accelerating, driven by scientific research and the global longevity movement. To lead this development, both technical innovation and access to the right type of financing are required.
– In five years, I hope we’ll be leading the technical development that makes it as easy to care for your body as it is to service your car. Financing is a key part of that journey, especially for companies our size, which are in the mid-market. Finding the right type of financing can be challenging, so it’s crucial to have a solid plan and a strategic partner who understands our needs.